Who We Are

Waldan is a family owned and operated American watch brand originally established in 1979, revived in 2020 and headquartered in New York. Considered one of the best American heritage watch brands, Waldan has over 40 years of rich heritage including the harrowing story of survival endured by its founder Oscar Waldan during World War II. His notable endeavors in the Swiss watch industry that followed include decades of designing, manufacturing and supplying fine timepieces to such notable brands like Tiffany & Co., Tourneau, H. Stern and Neiman Marcus.

Oscar Waldan sourced the best quality components to create timeless watches that would last and be in style forever, although few carried his name on the dial. The watches he created for these industry leaders were exclusively crafted in precious metals, often integrated various mechanical complications and were secretly branded as “Waldan creations” by a hallmark on the inner case backs.

For nearly 30 years, Oscar Waldan designed and manufactured these “Swiss Made” watches, and after various changes in industry dynamics throughout the late 90's and early 2000's, he eventually settled in New York and designed his own collection - the Waldan Classics, with the dream of building his own legacy watch brand.

Now, the next generation of the Waldan family, Oscar's son Andrew Waldan is carrying the torch and reshaping the brand. Whilst honoring the ethos and history of his father's roots and American dream story, Andrew is setting a new foundation as an American watch brand. No longer producing watches in Switzerland, Andrew's focus is on creating value strong watches that widens the reach of the brand to a new generation of collectors and enthusiasts, and in the process helping to revitalize the American watchmaking industry, 

Despite the location change, Waldan’s brand values have not. Waldan remains committed to quality and brings that dedication to all watches produced, whether high end or accessibly priced. All watches and movements are now individually hand assembled in the United States, and our newest generation of watches are powered by the first American Made movements commercially available in decades. The Heritage collection, our first commercially available "affordable" watch line features innovative all metal quartz movements that are uniquely repairable, and high quality elements like scratch proof sapphire crystals with an anti reflective coating - things typically not seen at these price points. Our watches are made with a mix of domestic and foreign made components, as certain production facilities and the infrastructure behind them do not yet exist in the United States. We are committed to contributing to the re-emerging American watchmaking industry, and look to reduce the use of foreign parts as development allows.

This evolution asserts Waldan’s position to modernize and evolve with the times whilst never forgetting about the design elements, ethos, storytelling and quality craftsmanship that makes a watch a Waldan.