Pink has been a popular color for ages. Usually associated with femininity and beauty it’s a go to shade in fashion, accessories, and makeup. For a long time it was mostly only associated with women, but overtime it has earned a more unisex function as we see more men’s clothing and accessories available in pink hues.

New York based Waldan Watches has a pretty rich history in the watch space. One of its latest offerings is a colorful sport watch with a unique textured dial that looks miles ahead of its price point. The quartz watch features a linear oil pressed dial with thin baton hands and applied indices. The watch truly has a look dedicated to its design, and it doesn’t break the bank at $299 USD.

Watches under $500 run the gamut, from entry-level G-Shocks to lower-end offerings from big names like Seiko and Citizen, but my choice is something of a unique proposition at the price point: An American-assembled everyday watch that also happens to feature a fully USA-made quartz movement. The Waldan Heritage Sportline is that watch, and its classic good looks, just-right dimensions, and quality feel tick a lot of boxes at US$299.